ART & CERAMICS • Books
[Click image for a larger version.]	Color Theory Made Easy A New Approach to Color Theory and How to Apply it to Mixing Paints Author : Jim Ames Price: £12.99 In Stock ISBN-10 : 0-8230-0754-5 ISBN-13 : 9780823007547 Pages : 128 Dimensions : 254 x 178mm Photographs : 11 colour Binding : PB QuickFind Code:- 14423 Quantity *
Synopsis:- Traditional color theory can be confusing to artists, especially when they try to use inaccurate color wheels as guides to mixing their colors. Now, Color Theory Made Easy presents an alternative approach that cuts through the tangle of established but contradictory concepts that gives artists a universal theory that really applies to their work. Most artists have been taught that red, blue, and yellow are the primary colors—hues that cannot be created from any combination of other colors. However, as a result of years of study, author and artist Jim Ames has concluded that the true primary colors are cyan (a greenish blue), magenta (a violet red), and a yellow that does not learn toward either cyan or magenta. In Color Theory Made Easy, Ames explains the importance of these three colors as the basis for all our thinking about color. Using friendly, clear language and colorful diagrams, the author lays the foundation in Chapter 1 for applying his color theory in art. He shows that all colors in nature are composed of varying percentages of cyan, magenta, and yellow. Chapter 2 builds on this with a survey of the pigment colors artists actually use. Here the author offers an essential education concerning paint selection, and he lists currently available tube colors that are the most accurate in terms of the true primaries. The final chapter explores color mixing principles based on cyan, magenta, and yellow, and applies these principles through a series of watercolor demonstrations. In this illuminating book, Jim Ames has broken new ground and given us a workable color theory that is both simple and indispensable. Jim Ames is a graphic designer, illustrator, and watercolorist. A member of the American Watercolor Society, he teaches watercolor at the Flint Institute of Arts. He lives in Flint, Michigan.

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